Responsibility
Served as the lead product manager, owning product definition and outcome while coordinating industrial design, chipset selection, software development, quality, selling-point planning, marketing, and commercial stakeholders.
← Back to product experienceLaunched · 3 million units sold
vivo Audio Bluetooth Earphones
A mass-market audio product led through definition, cross-functional development, launch, and lifecycle outcome.
Product challenge
Create a differentiated audio product inside a high-volume smartphone ecosystem while balancing latency, battery life, standby performance, audio experience, charging, cost, quality, and nationwide launch requirements.
Key product decisions
- Own the target user, usage scenarios, product definition, and priority trade-offs
- Coordinate industrial design, chipset, software, quality, marketing, and commercial teams
- Build the selling-point system around long standby, low latency, spatial environmental audio, and fast charging
- Carry responsibility through launch and lifecycle performance
Product outcome
The product launched nationally and exceeded 3 million units in lifecycle sales.
Core product value
Up to 147 days standby
3D spatial environmental audio
Latency as low as 26 ms
5-minute charge for 2 hours playback
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